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Channel: PR Strategies Archives | PR Couture | Career + Agency + Freelance Resources for Communication Pros
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What Is Green PR? How to Promote Environmental Initiatives and Avoid...

The global climate crisis is (and should be) at the forefront of so many people’s minds, which is why so many brands, regardless of niche, are prioritizing and implementing eco-friendly practices. For...

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3 Ways PR Pros Can Support Clients Through Supply Chain Challenges

According to the Wall Street Journal, recent disruptions in global supply chains have resulted in increased prices and spikes in canceled orders, forcing businesses to make substantial changes in the...

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How the 7 Barcelona Principles Can Help Measure the Value of Your PR Campaign

The poet Oscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” You may also have heard the saying, “There’s no such thing as...

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5 Important Crisis PR Tips to Help Strategize Key Communications

PR is extremely important for any kind of business. The way the company presents itself to the public and how it communicates with its audience directly impacts its brand image —  you know this better...

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Mistakes Business Owners Make with Their Brand Story

Written by Stacey Shannon While a business is supposed to be a corporate entity, things are not as simple as they first appear to be. While a brand message may sometimes seem like a statement or a...

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The Essentials Every Press Kit Needs

Written by Katelynn Sortino, Prezly Whether you call it a press kit, media kit, digital press kit, electronic press kit, EPK, or any other variation, the point remains the same: press kits are as...

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What Can Good Blockchain PR Do for Your Business?

Written by Almog Atar At heart, blockchain PR is about enhancing and building the reputation of a company using media channels. While that seems straightforward, these aren’t the only benefits that...

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9 Upgrades That Your PR-Based Business Needs for 2022

Written by Nina Sharpe The business of public relations is changeable enough as is. But amidst a global shift in economic systems, technologies, and behavior, adaptability is more important than ever...

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5 Ways to Promote Yourself as a PR Freelancer

Written by Tim Ferguson, writer and editor of Marketing Digest Self-promotion is every freelancer’s worst fear, but you can’t sustain your business for long without it.  As a PR freelancer, marketing...

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Instagram Engagement Stats PR Pros Need to Know

Social listening and media monitoring platform Mention launched its fourth annual Instagram Engagement Report in collaboration with Hubspot to identify changes in trends and insights, collecting data...

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The Client Onboarding Guide Every PR Team Needs

Written by Hazel Raoult, PRmention You’ve secured a new PR client – now what? The client onboarding process is often an afterthought, which is unfortunate considering it sets the stage for a positive,...

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5 Things Every PR Pro Should Understand About NFTs

Written by Ketia Jeune It seems like everyday there is a new trend in technology that is changing the way we interact with each other, brands, and consumers. The increasing sales of NFTs, or non...

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Your 10-Step Risk Assessment to Better Protect Brand Reputation Pre-Crisis

By Kristin Williamson Swenson, CEO & Chief Communications Strategist at Positioned The best brand crisis is the one we never heard about. As PR pros, we’ve all seen, or helped our clients...

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3 Cancel Culture Trends Affecting Public Relations Practice

2020 has been a year of lessons for publicists and brand managers. From social justice movements (and the content trends they spark) to the recent wildfire crisis, we continue to see our roles and...

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7 Social Media Content Ideas to Keep Your Feed Fresh

Written by Ilona Selina, Founder of Route Marketing Ever feel like you’re stuck in a content rut? Don’t fret. Below, we’ve rounded up some simple yet effective social media content ideas to help drive...

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Why Brand Positioning Matters More than Ever (+ Where to Begin)

Written by Aaron Chichioco, CCO of Design Doxa Digital marketing and the development of different technologies have made it easier for brands of all sizes to market themselves to larger audiences....

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How to Guide Authentic Brand Content & Voice in the New Normal

Written by Mike Hawkins, Co-founder and CMO of Riddle COVID-19 hasn’t just changed how people buy and behave, it’s changed how they listen. In a sea of brands detailing their response to the pandemic,...

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How the COVID-19 Crisis Opens Doors for Stronger Company Communications

Written by Erik Zijdemans, Vice President of Operations at PublicizeCOVID-19 has forced companies and consumers to reassess their priorities. What mattered prior to the pandemic is different to what...

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The missing ingredient to get paid more as a PR professional

Written by Jennifer R. Hudson, ThinkBeyond Public Relations Many of us think clients won’t pay for work outside the scope of what we were originally hired to do. And yet, we see the bigger...

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4 Lessons Learned as a Business Owner in 2018

As they say, hindsight is 20/20; after we complete projects, analyze data and report results, we’re able to learn what did and did not work, how, why, etc. Rather than seeing negative results as...

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