What Is Green PR? How to Promote Environmental Initiatives and Avoid...
The global climate crisis is (and should be) at the forefront of so many people’s minds, which is why so many brands, regardless of niche, are prioritizing and implementing eco-friendly practices. For...
View Article3 Ways PR Pros Can Support Clients Through Supply Chain Challenges
According to the Wall Street Journal, recent disruptions in global supply chains have resulted in increased prices and spikes in canceled orders, forcing businesses to make substantial changes in the...
View ArticleHow the 7 Barcelona Principles Can Help Measure the Value of Your PR Campaign
The poet Oscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” You may also have heard the saying, “There’s no such thing as...
View Article5 Important Crisis PR Tips to Help Strategize Key Communications
PR is extremely important for any kind of business. The way the company presents itself to the public and how it communicates with its audience directly impacts its brand image — you know this better...
View ArticleMistakes Business Owners Make with Their Brand Story
Written by Stacey Shannon While a business is supposed to be a corporate entity, things are not as simple as they first appear to be. While a brand message may sometimes seem like a statement or a...
View ArticleThe Essentials Every Press Kit Needs
Written by Katelynn Sortino, Prezly Whether you call it a press kit, media kit, digital press kit, electronic press kit, EPK, or any other variation, the point remains the same: press kits are as...
View ArticleWhat Can Good Blockchain PR Do for Your Business?
Written by Almog Atar At heart, blockchain PR is about enhancing and building the reputation of a company using media channels. While that seems straightforward, these aren’t the only benefits that...
View Article9 Upgrades That Your PR-Based Business Needs for 2022
Written by Nina Sharpe The business of public relations is changeable enough as is. But amidst a global shift in economic systems, technologies, and behavior, adaptability is more important than ever...
View Article5 Ways to Promote Yourself as a PR Freelancer
Written by Tim Ferguson, writer and editor of Marketing Digest Self-promotion is every freelancer’s worst fear, but you can’t sustain your business for long without it. As a PR freelancer, marketing...
View ArticleInstagram Engagement Stats PR Pros Need to Know
Social listening and media monitoring platform Mention launched its fourth annual Instagram Engagement Report in collaboration with Hubspot to identify changes in trends and insights, collecting data...
View ArticleThe Client Onboarding Guide Every PR Team Needs
Written by Hazel Raoult, PRmention You’ve secured a new PR client – now what? The client onboarding process is often an afterthought, which is unfortunate considering it sets the stage for a positive,...
View Article5 Things Every PR Pro Should Understand About NFTs
Written by Ketia Jeune It seems like everyday there is a new trend in technology that is changing the way we interact with each other, brands, and consumers. The increasing sales of NFTs, or non...
View ArticleYour 10-Step Risk Assessment to Better Protect Brand Reputation Pre-Crisis
By Kristin Williamson Swenson, CEO & Chief Communications Strategist at Positioned The best brand crisis is the one we never heard about. As PR pros, we’ve all seen, or helped our clients...
View Article3 Cancel Culture Trends Affecting Public Relations Practice
2020 has been a year of lessons for publicists and brand managers. From social justice movements (and the content trends they spark) to the recent wildfire crisis, we continue to see our roles and...
View Article7 Social Media Content Ideas to Keep Your Feed Fresh
Written by Ilona Selina, Founder of Route Marketing Ever feel like you’re stuck in a content rut? Don’t fret. Below, we’ve rounded up some simple yet effective social media content ideas to help drive...
View ArticleWhy Brand Positioning Matters More than Ever (+ Where to Begin)
Written by Aaron Chichioco, CCO of Design Doxa Digital marketing and the development of different technologies have made it easier for brands of all sizes to market themselves to larger audiences....
View ArticleHow to Guide Authentic Brand Content & Voice in the New Normal
Written by Mike Hawkins, Co-founder and CMO of Riddle COVID-19 hasn’t just changed how people buy and behave, it’s changed how they listen. In a sea of brands detailing their response to the pandemic,...
View ArticleHow the COVID-19 Crisis Opens Doors for Stronger Company Communications
Written by Erik Zijdemans, Vice President of Operations at PublicizeCOVID-19 has forced companies and consumers to reassess their priorities. What mattered prior to the pandemic is different to what...
View ArticleThe missing ingredient to get paid more as a PR professional
Written by Jennifer R. Hudson, ThinkBeyond Public Relations Many of us think clients won’t pay for work outside the scope of what we were originally hired to do. And yet, we see the bigger...
View Article4 Lessons Learned as a Business Owner in 2018
As they say, hindsight is 20/20; after we complete projects, analyze data and report results, we’re able to learn what did and did not work, how, why, etc. Rather than seeing negative results as...
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