Instagram Engagement Stats PR Pros Need to Know
Social listening and media monitoring platform Mention launched its fourth annual Instagram Engagement Report in collaboration with Hubspot to identify changes in trends and insights, collecting data...
View Article5 Ways to Promote Yourself as a PR Freelancer
Written by Tim Ferguson, writer and editor of Marketing Digest Self-promotion is every freelancer’s worst fear, but you can’t sustain your business for long without it. As a PR freelancer, marketing...
View Article9 Upgrades That Your PR-Based Business Needs for 2022
Written by Nina Sharpe The business of public relations is changeable enough as is. But amidst a global shift in economic systems, technologies, and behavior, adaptability is more important than ever...
View ArticleWhat Can Good Blockchain PR Do for Your Business?
Written by Almog Atar At heart, blockchain PR is about enhancing and building the reputation of a company using media channels. While that seems straightforward, these aren’t the only benefits that...
View ArticleThe Essentials Every Press Kit Needs
Written by Katelynn Sortino, Prezly Whether you call it a press kit, media kit, digital press kit, electronic press kit, EPK, or any other variation, the point remains the same: press kits are as...
View ArticleMistakes Business Owners Make with Their Brand Story
Written by Stacey Shannon While a business is supposed to be a corporate entity, things are not as simple as they first appear to be. While a brand message may sometimes seem like a statement or a...
View Article5 Important Crisis PR Tips to Help Strategize Key Communications
PR is extremely important for any kind of business. The way the company presents itself to the public and how it communicates with its audience directly impacts its brand image — you know this better...
View ArticleHow the 7 Barcelona Principles Can Help Measure the Value of Your PR Campaign
The poet Oscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” You may also have heard the saying, “There’s no such thing as...
View Article3 Ways PR Pros Can Support Clients Through Supply Chain Challenges
According to the Wall Street Journal, recent disruptions in global supply chains have resulted in increased prices and spikes in canceled orders, forcing businesses to make substantial changes in the...
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What Is Green PR? How to Promote Environmental Initiatives and Avoid...
The global climate crisis is (and should be) at the forefront of so many people’s minds, which is why so many brands, regardless of niche, are prioritizing and implementing eco-friendly practices. For...
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