Podcasts Offer a Powerful PR Opportunity – Here’s How to Take Advantage
As a seasoned PR professional, you’re probably always looking for creative ways to help your clients gain momentum. You might help someone polish his press materials, and assist another client with...
View ArticleHow to Establish a New Client Onboarding Process
The onboarding process for a new client can set the tone for the entire working relationship. Starting off on the right foot is crucial in order to set realistic expectations, standards on how to...
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How To Write A Thank You Note Like Anna Wintour
In PR, we’re pretty much in the habit of thanking people daily. Whether sending thanks to an editor who featured your client, acknowledging an employee for going above and beyond, or communicating...
View Article5 Steps To Gear Up For An Influx Of New PR Clients In The New Year
New Year, New You doesn’t just apply to personal New Year’s resolution goals. Both agencies and brands take advantage of a fresh new calendar year as an opportunity to achieve businesses growth. A new...
View ArticleHow to Maximize PR Opportunities from an Editor Preview
Editor previews are an important component for any public relations professional working with fashion, lifestyle or consumer goods clients. It’s a way to connect with media in person while showcasing...
View Article3 Reasons to Start Your Agency Blog in 2017
On top of all the content creation agencies do for clients, it is just as equally important to be creating as much (if not more) content in support of the agency itself. While a gorgeous Instagram feed...
View Article4 Differences Between Working in Beauty PR and Fashion PR
My agency works with both fashion and beauty brands. While there can be quite a bit of overlap, and in some cases editors cover both beats and you can pitch them multiple clients directly, beauty PR...
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Embrace These 8 New Realities to Stay Competitive in Public Relations
Wake up, the PR industry has changed. Smart brands are looking past the traditional agency model, where product placement is priority, press releases are serviced daily, and each client is served the...
View ArticleMillennials in PR Think They Are Doing A Great Job (Their Managers Disagree)
Millennials represent the largest generation in the workforce (35%) but continue to wrestle with a bit of a reputation problem; mainly that we are lazy, entitled and self-centered. Is the disconnect...
View Article5 Things I Learned From 5 Years Running a PR Firm
When I first started dabbling in public relations, all I knew about it was what I learned previously as a full-time newspaper journalist, i.e. very little. To learn the ins and outs of PR, I picked up...
View ArticleThis Video Creation Tool is a Must for PR Professionals
The world of public relations is always evolving and it is important to have a surplus of resources and tools to help us navigate it all. With so much going on, any resource that makes life easier,...
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How 2 Plus Size Mega-Brands Are Winning Over Customers
Welcome to February's Self-Love Marketing Series: focusing on Body Positive brands, campaigns and messaging targeting the plus-size market. This is Part 1. For decades, brands clung to myths about...
View Article3 Brilliant Brainstorming Techniques for Better Ideas
Coming up with fresh ideas isn’t effortless. Especially when your job requires churning them out on a daily basis. It can be easy to hit a wall – hard. That is why brainstorming sessions can be beyond...
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Voice of the Customer: 3 Things Brands Should Never Say to a Plus Size Audience
Welcome to February's Self-Love Marketing Series: focusing on Body Positive brands, campaigns and messaging targeting the plus-size market. This is Part 2. In 2012, Plunkett Research published the...
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4 Great Websites to Place Beauty Brand Stories
When looking for prime digital outlets to secure coverage for beauty clients, we often think of the heavy-hitters like Byrdie and Into The Gloss. While these sites are beyond fantastic, there are some...
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The Implications of the Term “Plus Size” in Fashion Marketing
Welcome to February's Self-Love Marketing Series: focusing on Body Positive brands, campaigns and messaging targeting the plus-size market. This is Part 3. A rose by any other name would smell as...
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How to Create a Viral Media Story in 5 Steps
Written by Ximena Larkin ‘Going viral’ is an elusive occurrence sought after by all brands. And so marketing and PR teams are tasked with making it happen (like yesterday, if possible!). As...
View ArticleWhat Your Millennial Employee Wants You to Know
As a young millennial, I’m new to the workforce. I’ve been told over and over again that each generation is different; raised differently, in different environments. From my perspective, we millennials...
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3 Things We Can All Learn From Lane Bryant’s Marketing Campaigns
Welcome to February's Self-Love Marketing Series: focusing on Body Positive brands, campaigns and messaging targeting the plus-size market. This is the final, part 4. As one of just a few plus size...
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How to Create an Epic Influencer Travel Trip for a Lifestyle Brand
Influencer marketing continues to be an increasingly hot topic for brand marketing, while a saturated market has made executing campaigns even more costly and difficult. It’s time for all of us to...
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