6 Tips + Tricks to Improve Media Outreach Results
In public relations, we rely so heavily on email that breaking through the noise in an inbox is a constant challenge. Whether reaching out to an editor, influencer or consumer audience, everyone wants...
View ArticleStop Emailing: Here are 3 Better Ways to Pitch the Media
It is no surprise that as we live continuously digital lives, connecting more often via text than voice, more often with a heart than a hug, the tools we use as professional communicators have also...
View ArticleHow PR & Fashion Brands Can Make Moves Toward Sustainability
I first learned of the Fashion Revolution movement while speaking about green and culture marketing for fashions brands at Sustainatopia, a conference focused on social, financial and environmental...
View ArticleA PR Manager on Staying Ahead of the Media Game
Written by Joseph Pastrana For those of us working in public relations, staying on top of media musical chairs has always been part of the job. But if you’re anything like me, this is a whole new...
View ArticleHow to get started in PR with zero media connections
Written by S. Angelique Mingo When it comes to public relations, all sort of professional and even personal relationships can come in handy, but media relationships are essential. Agencies post...
View Article7 Secrets to a Happy and Productive Summer Workplace
The post 7 Secrets to a Happy and Productive Summer Workplace appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
View Article3 Steps to Discuss Editorial Rejection with your PR Client
Rejection is a part of the game. PR professionals are used to being told “no” – or worse, nothing at all – by editors, stylists, producers, and bloggers regularly. And while it can sting, we learn not...
View Article10 Holiday Gift Guide Pitch Tips + Sample Outreach Email
Magazines like Real Simple, InStyle, Shape and others are closing their holiday gift guides soon. This means if you haven't gotten those holiday pitches out you are missing one of the biggest PR...
View Article4 Reasons to Implement a Pro-Bono Program at Your PR Agency
The post 4 Reasons to Implement a Pro-Bono Program at Your PR Agency appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.
View ArticleThink Like a Boss: 7 Steps to Prove You’re Ready to Manage
You’ve nailed your pitches. You’re securing great coverage. It’s time for you to move into a managerial role, right? Not so fast. While moving from tactical executor to a PR manager may seem like an...
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Why you should seriously consider hosting a company retreat + 8 Tips on How...
Written by Dyan Dolfi-Offutt, Soda Pop PR As we head into the inevitable busyness of Q4, now is a great time to take a step back and reflect on the year and commit to plans for 2018. Here’s my...
View ArticleAmp up your presentation skills with these 4 tips
Marketing and PR professionals are used to the ongoing networking and relationship-building that helps to drive word-of-mouth recommendations, but the process of actually presenting in front of a live...
View Article5 Takeaways on What it takes to run a successful PR Firm
Written by Stephanie Scott, CEO and Communicator-in- Chief of First and Last PR Whenever I’ve seen a PR character on television or in a movie, she or he is always snooty, carrying a clipboard or...
View Article5 Tips to Create PR Reports Based on What Brands Really Care About
As communication professionals we are tasked with trying to maximize exposure across multiple forms of media, while actively listening to audience feedback and mining for emerging trends and...
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5 Fun Back to School Inspired Ideas to Boost Agency Culture
While June feels like yesterday, summer 2017 is coming to a close and that means agencies across the country are gearing up for what inevitably will be a busy – and we’re confident successful – fall!...
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8 Top NYC Spots for Client Meetings & Professional Networking
Ah, the industry meet and greet. Once you've gone back and forth a few hundred times to find a time that works for both of you, inevitably the next question comes, "where should we meet?" Cue panic?...
View ArticleHow to Inspire a Cooperative – Not Competitive – Agency Enviornment
These days, a cohesive, cooperative and fun work environment is one of the most important factors for job seekers. In the PR industry alone, the landscape (for many firms) has evolved to prioritize...
View ArticleMaking the Case for Press Coverage with Custom Video Pitches
Written by Beth Feldman, Beyond PR. As an entertainment and lifestyle publicist with more than 20 years of experience, I have amassed hundreds of media contacts and been able to successfully land...
View ArticleGrow Agency Business with the Power of Referrals
Your agency has a roster of “rock stars.” You have shelves upon shelves lined with awards. Your website shows the agency’s experience – and success – knocking top-tier campaigns out of the park. But,...
View Article5 Steps to Start Promoting Your Agency (You Know You Need to)
There’s an old adage about pediatricians whose kids have sore throats and cobblers whose kids go barefoot. These are extreme examples of lack of attention – but in the PR industry, many of us follow...
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