4 Insights for More Effective, Mindful Earth Day PR Outreach
April is here which means Earth Day is around the corner – and with that is the perfect opportunity for brands with eco-friendly/natural hooks to tie-in to editor’s stories. While Earth Day is a great...
View ArticleTurn Missed PR Opportunities into Editorial Coverage With Rapid Response...
Rapid Response. Other agencies might call it something else or may have a different method, but there’s one commonality: it works. This daily tool has helped me to land some of my best press hits,...
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9 Plus Size Fashion & Lifestyle Magazines & Blogs PR Pros Need to Know
The plus size fashion industry has now exceeded 20 billion dollars. That’s right, billion with a B! And that means the “regular” fashion industry can simply no longer afford to ignore it. Curves are...
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5 New York Bridal Fashion Week Trends to Inspire Content & Pitching
New York Bridal Fashion Week has officially wrapped. While lace and full skirts may seem go-to bridal, the details and silhouettes this season proved today’s bride has a style all her own – modern,...
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6 Home Décor Outlets Every Publicist Should Know
While understanding how to tell a great story is important to any successful media campaign, the truth is that any publicist worth her weight in gold must also know who to tell that story to. In...
View Article10 Pitch Angles and Social Media Content Ideas for May
Ah May, the month of memes (or so it seems!). While it might feel likely simply the last month before summer hits, the fifth month of the year is actually full of great lifestyle story opportunities...
View Article6 Lessons Learned from 6 Years Running My PR Company
Somehow six years have blown past and my company, Allyson Conklin PR, is nearly halfway through our seventh year in business! Some years felt like they were moving at warp speed, while others dragged...
View ArticleHow to Navigate a Trade Show as a Publicist
Trade shows, fashion shows and media presentations were once the only way to preview a brand’s upcoming collection. And while these debuts have become increasingly consumer-friendly, the industry trade...
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West Coast PR Agency Owners Spill Business Advice for Building an Empire
As more and more women embrace not only entrepreneurship but a commitment to pursuing leadership positions across all industries, conference like The Gritty Movement provide a welcome shower of...
View ArticleDo These 10 Things When Business Is Slower Than You’d Like
Every business goes through the occasional slow period. If you find yourself with a slightly reduced client load or frighteningly slim to-do list, take advantage of the downtime with these 10...
View ArticleHow to Get Your Brand Involved in Miami Swim Week
Miami Swim Week is the largest swim and resortwear event globally that combines a market week and runway shows. Brands, buyers, media and influencers come from all over the globe to mix, mingle and do...
View ArticleChoose a Niche for a More Profitable PR Business (+5 Places to Start the Search)
Written by Deidre Palode, Founder and Senior Publicist of MayLee Media For many publicists, the instinct upon starting a firm is to generalize in order to appeal to as many potential clients as...
View Article5 Question Checklist for PR Companies Representing Ethical Fashion Brands
Written by Haley Berry, PR Manager, Tiny Box Company Whether you are representing ethical clothing brands or running one yourself, it’s crucial to ensure that before you land press, you carefully...
View ArticleThe Top 6 Annual Plus Size Fashion Events
Network, network, network. Sound familiar? It’s only THE most important thing you can do for your career; the plus size fashion industry is growing by leaps and bounds and it’s absolutely essential to...
View Article3 Questions to Ask Yourself When You’re in Idea Overdrive
We’re always thankful for the creativity we get to work around on a daily basis. We have clients who are forward-thinking, inspiring, and filled with ideas. We all know that creative and...
View Article10 PITCH ANGLES AND SOCIAL MEDIA CONTENT IDEAS FOR JULY
June just snuck right on by and here we are in July aka the month of red white and blue. With summer everything, now is a great opportunity to join in on the following short-lead pitch needs and social...
View ArticleHoliday Marketing Brand Planning Guide for PR Teams
Long before consumers’ inboxes and social media feeds turn red, green, blue and gold with the best holiday deals, brands need to have their marketing strategies ready to roll out and ready for print...
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3 Design Hacks For More Effective PR Proposals
Pitching a new client always entails a bit of the unknown, but having a stellar PR proposal deck on hand will always set you up for success. Instead of popping into Powerpoint to put together a ho-hum,...
View ArticleHow to Pitch Hispanic U.S. Fashion Media (& Pitch Template)
Hispanics are the largest and fastest growing minority group in the U.S., and “Hispanic women are gaining prominence in the U.S. and are becoming a strong influence, with 52 million in the U.S....
View ArticleHow to Take Advantage of Non-Traditional Holiday Sales for a Business Boost
Written by Laura Gayle, Business Woman Guide Back-to-school marketing is in full swing which means traditional holiday selling is not far off. Many businesses limit their seasonal sales pushes to Black...
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