5-Step Checklist to Choose the Right Celebrity for Brand Endorsement
The Celebrity Endorsement Series is written by Billy Bones, founder of Booking Agent Info and Moda Database. This is part 1. Working with a celebrity on an endorsement campaign is a huge step towards...
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PR Toolbox: How to Use Buzzstream + Hunter.io for Better Pitch Results
Written by Josh Stanton, co-founder of screwtheninetofive.com. Let’s be honest, most email pitches get sent to the trash. There I said it! We all know it’s true and yet most of us still continue to...
View Article3 Reasons to Support Employee Side Hustles
Written by Erin Bury, Toronto PR & creative agency Eighty-Eight. I started my career at a mid-sized PR agency, and I loved my job. Which was a good thing, because if I wanted to pursue a passion...
View Article3 Types of Brand Celebrity Endorsement Deals (+ Payment Options)
The Celebrity Endorsement Series is written by Billy Bones, founder of Booking Agent Info and Moda Database. This is part 2. Once you’ve determined that you both want to set up a celebrity brand...
View ArticleHow to Close the Deal on a Celebrity Brand Endorsement Campaign
The Celebrity Endorsement Series is written by Billy Bones, founder of Booking Agent Info and Moda Database. This is part 3. Read parts 1 and 2. Now that you’ve identified the celebrity you want to...
View Article5 Ways to Give Thanks to Your Employees All Year Long
Thanksgiving is the perfect time to reflect on all the things you’re grateful for – family, friends, and, of course, that delicious turkey right in front of you – but as a business owner, this...
View ArticleHow to Fire a Client Professionally with a Disengagement Letter
Written by Adriana Marie, owner of AMCONYC. After 10 years in the fashion world, I encountered my first client that didn’t pay their invoices, despite even numerous emails and friendly attempts to...
View Article5 Tips for a Stress-Free Company Holiday Party
Written by Sara McGovern, Junior Account Executive, Litzky Public Relations “It’s the most wonderful time of the year” may be true, but it’s also one of the busiest seasons for work! Q4 in the PR...
View ArticleHow to Find & Leverage Creative Experts to Help Expand Agency Capabilities
Written by Alex Perry, Perry Rose Media. At some point or another, agencies will likely run have an idea for a client campaign or project that requires outside help to ensure a flawless execution....
View Article4 Trending Story Angles for beauty, makeup, and skincare brands
Working on a daily basis with beauty brands, beauty media, and beauty influencers gives my agency ongoing insight into the latest developments and trends within the beauty and skincare industries. As a...
View Article5 easy, low-cost ways to keep your team happy
Today’s employees are looking for more than just a paycheck and health insurance. Many employees – particularly millennials and younger – strive for a fun environment and work-life balance in addition...
View Article10 Story Angles and Social Media Content Ideas to Pitch for February
While holiday gift guides have wrapped and spring pitches have been sent out to print pubs, there’s no rest when you’re #alwayspitching. Try these idea-starters to get the wheels turning as you turn...
View ArticleA 6-Step Process for More Effective Client Brainstorms
It’s officially planning season and agencies worldwide are putting their best brains together to conceptualize and craft the best possible plans for 2018 clients. But getting smart brains in the room...
View ArticleWhat Stylists and Editors Want from Jewelry Brands This Year
My agency has worked quite a bit with both costume and fine jewelry, so we’re pretty in the loop of what trends editors, stylists, and influencers are looking for. Working with jewelry is a little...
View Article10 Pitch Angles and Social Media Content Ideas for March
March includes the first of day of spring and is the start of many spring fashion, skincare and makeup stories, but there’s plenty more to keep in mind for the month to pitch and create social media...
View Article5 Ways to Love on Your Clients Right Now
At the end of the day, many of us choose to work with people based on who we like best. Yes we want expertise and a budget that works with our stage of growth, and sure we might be looking to align...
View Article10 Pitch Angles and Social Media Content Ideas for April
With April on the horizon, it’s basically summer already, isn’t it? Too bad getting your taxes taken care of doesn’t come with an immediate world-wide holiday, as we could probably all use a break!...
View Article3 Easy Tips to Instantly Improve Business Boundaries
Who doesn’t want to known as a nice person? Most of us strive to be pleasant, good-natured, and kind. We give the benefit of the doubt, send yet another “just following up,” email, spend 10 minutes on...
View ArticleSay Yes to the Pitch: 5 Tips for Bridal Media & Wedding Blogs
Bridal editors are unique in that their market is entirely niche and occasion-driven. Media coverage in this space focuses on serving the interests of many different types of individuals who are...
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3 Simple Design Tweaks to Revitalize Press Kits
With digital press kits becoming the new norm in PR, the possibilities for design and customization are endless. Does your client’s press kit need a little spring cleaning? Consider these three design...
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